Lasting Impressions

As I was driving back from Minneapolis after picking up friends from the airport at 6AM, I was trying to stay awake and read the billboards as I was making the treck up to wonderful Moorhead Minnesota. There really isn't anything amazing to look at besides words on signs after Fergus Falls. However, as I neared Barnsville, and noting (only 30 more miles) a sign on the left side of the I-94 caught my attention. There was Cenex sign, with a 3-D Cenex man waving at those passing by with a speech bubble " How's my waving?" And then a number followed 1-877-CHAT. Now, I have no idea what the purpose of this billboard is. I have been contemplating this for the entire weekend. Is it brand recognition? A friendly hello? The billboard itself isn't selling anything, but it does catch the drivers eye. Whoever designed this billboard was creative, but I'm still confused as to what the object of this billboard is. Do they really want people to call and 'chat